Your brand. Like a mirror, it reflects back to the world your reputation, positioning, value proposition, customer experience and service offering. This is true whether you’re an individual contributor, a sole proprietor or a large company. The funny thing about your brand is that you either define it intentionally or it’s defined for you by default. What I know for sure is that there’s no in-between.
As a marketing professional, I've come into contact with so many small to midsized for-profit and nonprofit organizations, inspired by big company branding and PR efforts yet frustrated in how to apply big enterprise ideas to their own needs.
So Branding Edge is my outlet to help.
I don't claim to have all the answers, but I'll share what I know from 20+ years experience observing and executing brand development for several companies big, small and startup, across numerous industries. The focus of this blog is to distill and translate big company branding tips, thoughts and trends for smaller organization relevancy.
To paraphrase "The Chairman" on Iron Chef, "let the branding begin!"
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